INTEGRATED ANNUAL REPORT FOR MULTICHOICE SOUTH AFRICA HOLDINGS (PTY) LTD AND PHUTHUMA NATHI INVESTMENTS (RF) LTD
OUR PERFORMANCE OUR SOCIAL AND ENVIRONMENTAL CONTRIBUTIONS continued SuperSport Let’s Play initiatives Now in its second decade, SuperSport’s flagship CSI initiative, Let’s Play, has a multi-pronged strategy to encourage young people to be physically active and to participate in sport. Through sponsored sport facilities and equipment as well as coaching clinics, competitions and training, SuperSport encourages young people to take part in healthy activities. Not only does this improve their physical wellbeing, but, as has been proven scientifically, it also strengthens social skills and enhances psychological development. Let’s Play initiatives reach schools and communities across the country. Let’s Play is positioned as an implementation partner of the Department of Basic Education and has aligned its programmes to the strategic objectives of Sport and Recreation South Africa (SRSA). The success of the initiatives is due to numerous factors such as the support of donors and sponsors, endorsements from government and a vibrant working relationship with Unicef. The programme now reaches over one million children annually. Among the programmes of Let’s Play are: w w The Let’s Play Physical Education Challenge , a custom programme designed to reinforce the instruction of curriculum- oriented physical education in primary schools throughout the country. The challenge is aimed at promoting an active, healthy lifestyle from an early age and developing a passion for playing sport. It is one of the biggest schools’ sport initiatives of its kind, having reached 1 947 primary schools, engaging over 1.5m learners and provided physical education training to about 4 000 educators. w w The Let’s Play Playing Fields Project , in collaboration with our partners, donates and constructs basic sport playing fields at schools in some of South Africa’s most disadvantaged communities. To date, 22 schools have received playing fields with 105 schools within the immediate communities sharing these facilities. Close to 100 000 children participate in weekly sport programmes at these facilities with 315 educators trained in physical education. w w The Let’s Play Schools Rugby Project is aimed at creating a sustainable rugby culture by sharing the fun of the game with as many under-nine boys and girls as possible. It encourages clusters of schools to host their own leagues. More than 2 000 primary schools across South Africa have been involved in this project reaching more than 60 000 boys and girls with various formats of the game. More than 4 000 educators have been trained in Boksmart/ Bokmedic programmes and mini-rugby. Not even losing his leg three years ago in a tractor accident stopped a young boy from J J Booysen Primary School in Loxton, Northern Cape, from participating in the Let’s Play Physical Education Challenge. Peter John Constable joined his fellow classmates in this challenging course with the odds against him. He not only completed the course, he thoroughly enjoyed it and competed with a smile. With such a positive attitude, nothing is impossible! CASE STUDY 52 MultiChoice South Africa Holdings Proprietary Limited integrated annual report 2019
Made with FlippingBook
RkJQdWJsaXNoZXIy MTAwNDEy