INTEGRATED ANNUAL REPORT FOR MULTICHOICE SOUTH AFRICA HOLDINGS (PTY) LTD AND PHUTHUMA NATHI INVESTMENTS 2 (RF) LTD

OUR PERFORMANCE OUR OPERATIONS continued and subscribers. The focus for the digital team is to convert video views and engagement on our digital platforms into leads for the sales team. The MultiChoice Diski Challenge (MDC) aims to support development in football and broadcasting. It includes a football challenge for the Premier Soccer League (PSL) reserve teams, broadcast internships, leadership training for coaches, and the opportunity for community channels on DStv to air the matches for free. Currently in its fifth year, the MDC started the season with a new partnership between the PSL, MultiChoice and the South African Police Service (SAPS), focusing on using MDC as a vehicle to engage with young people on positive lifestyles. The 21st staging of the Fifa World Cup was hosted in Russia between 14 June and 15 July 2018. To mark the importance of this global event, SuperSport redesigned its flagship studio to coincide with the launch. This included the installation of technology and cutting-edge architecture with multiple presentation areas. Central to the studio is a massive, custom-built LED screen offering exceptional image quality. The broadcast of the 2018 Fifa World Cup was supported by the introduction of a dedicated 24-hour pop-up channel showcasing the best moments from previous Fifa World Cup events, and a daily live magazine show recapping all the goals and action from the day. Each of the 52 games were broadcast live featuring a 90-minute build-up and wrap on every match, pitch side crossings to our presenters in Russia, new state-of-the-art touch screens and augmented reality graphics from our studios, as well as featuring some of the best African and international talent, including Dwight Yorke, Jay-Jay Okocha and Benni McCarthy. In addition, SuperSport provided viewers with five language options; English, Portuguese, Swahili, iSiZulu and SeSotho. On the Ball , SuperSport’s first-ever digital-exclusive football show, was streamed live on Facebook before and during the Fifa World Cup, receiving over 5m views over 13 episodes. 34  MultiChoice South Africa Holdings Proprietary Limited integrated annual report 2019