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16

MultiChoice South Africa Holdings Proprietary Limited

Integrated annual report 2018

Soccer League (PSL) in South Africa, UEFA

Champions League (UCL), as well as the

Discovery, Disney and Turner offerings.

We also acquired the rights to the popular

World Wrestling Entertainment (WWE).

This, in addition to key once-off properties

such as the Conor McGregor versus Floyd

Mayweather fight (which drew record

viewership across platforms in 2018), allows

us to continue to serve our customers with

top quality local and international content.

Investment in local content remains core to

our strategy (primarily through the Mzansi

group of channels) with our efforts being well

received by customers with our channels

among the top performers in their peer

group. We launched 1Magic, to cater for

the Premium local audience anchored by

a high-quality local telenovela – The River.

Furthermore, Showmax launched Tali’s

Wedding, our first original production.

By commissioning local content, we are

building an African library that can be used

on all group-owned platforms. Accordingly,

investing in local content across all our

territories remains a focus.

SuperSport continued to strengthen its

position as arguably the best aggregator

of sport content globally. Significant

investments in local and international content

on all platforms ensured customers were

entertained in multiple languages across

our broadcast territory.

Customer service

Our customers, the cornerstone of our

business, remain essential to our success.

We have ramped up our customer retention

and service-delivery initiatives, including:

promoting DStv Explora sales through the

’Price Lock’ campaign, promoting fixed-term

As a proudly South African business we

continue to drive investment in South Africa

with R8,4bn spent with BBBEE suppliers,

including small and medium enterprises of

which R1,3bn was with suppliers with at

least 30% black female ownership, R2,8bn

spent on salaries, R60,1m spent on flagship

initiatives, and R6,9bn paid in direct and

indirect taxes.

Review of operations

Performance

Despite a tough economic and uncertain

political environment, we managed customer

growth of more than 500 000 and are now

approaching 7m total customers. The trend

of growth in the mass market continues, while

our Premium tier is showing declining growth

and the Compact tier is starting to stabilise.

Improved churn management and cost

control contributed positively to the growth

in net profit of 14% (2017: 14%).

Product enhancements

We continue to enhance our product offering

to deliver the best customer experience. Our

online properties are gaining traction, and

to increase access to DStv Now we have

opened it to all bouquet tiers including offering

Showmax to our Premium tier at no extra

charge. Explora penetration, BoxOffice rentals

and connected Explora connections also

recorded pleasing growth during the year.

We created a Connected Video division, by

merging our Showmax Africa and Digital

Media operations into our management

structure to ensure seamless focus of

our online products.

Content

We have successfully renewed key

entertainment and sports rights including

the English Premier League (EPL), Premier

Executive chair

s review

(continued)

Review

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