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Corporate social responsibility
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as Percy Tau, Sphesihle Ndlovu and Teboho
Mokoena. More than 50 interns have produced
over 150 live matches on SuperSport, and
six community channels have benefited by
being offered free Diski content including live
matches and the Diski magazine show.
SuperSport Let’s Play
Let’s Play is SuperSport’s key social
investment initiative. As an implementation
partner of school sport for the Department of
Basic Education, Let’s Play is now active in
thousands of schools nationwide, reaching
more than 1m children annually.
In 2016, SuperSport, in partnership with the
Department of Basic Education, Sport and
Recreation South Africa, the Physical Education
Institute of South Africa and Unicef South Africa,
launched the biggest school sport initiative
of its kind – the Let’s Play Schools Physical
Education Challenge. The primary objective of
this challenge is to reinforce the instruction of
curriculum-oriented physical education as well
as teaching basic movement and coordination,
and physical activity in all schools. Over the
past three years the challenge engaged
1 344 240 learners across 1 583 schools.
Let’s Play assists the Department of Basic
Education with its school infrastructure project
via the provision of playing facilities, together
with partners Hitachi Construction Machinery
and Builders. Eight multi-purpose artificial
fields have been built at selected primary
schools to date, with another three to be built
at beneficiary schools in 2018.
In 2018 we also launched the Let's Play
Rugby Project which aimed to create a
sustainable rugby culture with an inclusive
programme for both boys and girls. The
initiative included training of coaches and
providing kit and equipment.
M-Net Magic in Motion
Through the Magic in Motion (MiM) Academy,
M-Net provides an extensive internship in
film-making, where young film producers
work with industry experts for hands-
on experience. Over the past four years
44 academy interns have produced and
directed eight original Mzansi Magic films.
These have featured among the top 10 on the
channel in the month of broadcast. One of
the movies, Dipoloko, produced by the Class
of 2017, is currently the fourth highest-rated
movie in the Saturday night slot.
Since 2014 the MiM Career Expo has given
learners a complete view of the industry,
from the variety of jobs available, such as
presenting, acting, camerawork and directing,
to valuable insights from industry experts and
practical exposure to several disciplines. In
presenting the Career Expo, M-Net partners
with tertiary and financial institutions as well
as production companies.
Magic in Motion Alumni Network
scriptwriting workshop
In 2017 we launched the MiM Alumni Network
and hosted scriptwriting workshops by Portia
Gumede, a successful South African writer
and showrunner. The 20-hour intensive
workshops teach interns how to take a great
idea or notion and work it to a credible story
bible, how to create compelling characters,
write a pilot, pitch their idea and how to work
in a writers’ room.
Other projects in the review period include:
community development initiatives which
benefited various charities and non-profit
organisations, community TV studio
equipment donations, MultiChoice Make a
Difference employee programme and the
Ahmed Kathrada Foundation.
MultiChoice South Africa Holdings Proprietary Limited
Integrated annual report 2018
59
Our material matters
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