INTEGRATED ANNUAL REPORT FOR MULTICHOICE SOUTH AFRICA HOLDINGS (PTY) LTD AND PHUTHUMA NATHI INVESTMENTS 2 (RF) LTD

XBox One and released a DStv Now app for Apple TV. The latter was so well received that it has occupied the number 1 spot on Apple’s app store in both the free category and the entertainment category. Other contributors to the performance of DStv Now included user experience and technical enhancements. We made substantial improvements concerning response times, stability, and platform capacity, to such an extent that we are now able to handle nearly three times as many simultaneous video streams as in the previous year, without incident. On 19 May 2018, DStv Now achieved record usage, primarily as a result of the FA Cup and the royal wedding. Our flagship decoder, the award-winning DStv Explora, is changing the way our customers view and experience their entertainment. It uses intuitive software to provide customers access to an extensive library of content through services like DStv Catch Up and BoxOffice. During FY2019, we recorded 188 000 new connections for connected Exploras, bringing the total connected base to 495 000. Showmax During FY2019, we offered Showmax free to Premium customers and discounted to Compact customers, resulting in excellent uptake of the product among the DStv subscriber base. Significant growth was also recorded in standalone subscriptions. The Vodacom Give-Zero-Bucks promotion launched in November 2018, which offered three months for free followed by a discounted price, as well as a joint campaign with Telkom helped to generate a significant number of new subscribers. Showmax demonstrated strong growth in the subscriber base across categories, beyond expectations. Much of the success was driven by high-visibility marketing and partnership campaigns, followed by improvements in the offering for pay-TV subscribers. Owners of Explora decoders can access the service directly from their decoders, and several usability improvements were made to advance ease of use and access for these customers. Showmax continues to improve across all brand-health measures, including: w w Awareness – whether people know about us w w Perceptions – what people think about us w w Propensity – whether people are considering using us Our propensity score remains a competitive strength for Showmax as we continue to gain ground. On 14 December 2018, 37 MultiChoice South Africa Holdings Proprietary Limited integrated annual report 2019 OUR PERFORMANCE