INTEGRATED ANNUAL REPORT FOR PHUTHUMA NATHI INVESTMENTS (RF) LIMITED

OPERATIONAL REVIEW

(CONTINUED)

MultiChoice South Africa Holdings Proprietary Limited

Integrated annual report 2017

Our packages and products

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Improved registration ows have enabled

customers to get connected quicker.

An improved navigation and

recommendations interface have helped

customers nd their favourite shows and

movies easily.

To increase use, we have launched a successful

digital-content and promotional initiative. This

includes publishing articles and creating original

digital video to highlight product features and

draw attention to key content available across

our platforms. Most notably, we introduced

selected free rst episodes of top-tier shows

on our digital platforms. These rst-episode

video-on-demand streams are available to

everyone (including non-subscribers) and have

featured both local (M-Net) and international

productions. Overall, our digital-content

initiatives have proven effective at driving

DStv Now awareness, use and customer

satisfaction.

Our digital video-rental product, BoxOf ce,

continues to perform well, providing a quality

home-video service where customers can access

the latest and best premium movies ahead of the

pay-TV window. Our research shows that

BoxOf ce remains a key pillar of overall customer

satisfaction with our brand. BoxOf ce rental

gures continue to grow, despite the economic

pressures customers are facing.

Our SuperSport digital products across web and

mobile devices play an important part in the lives

of African sports lovers. Our products provide

match facts, statistics, insights, quality

journalism, and video highlights to all, and live

video streams to paying customers. The

SuperSport web and mobi sites regularly serve

over 3m unique visitors monthly, and our apps

are used by well over 1m unique sports lovers

every month, thanks to signi cant usability and

interface improvements during the year.

GOtv, our digital terrestrial television

platform, offers 12 digital channels for R99 per

month as a simple solution for customers

wanting to upgrade their analogue

service.

digital channels for

R99 per month from

3m Ò SuperSport web and mobi sites regularly serve over unique visitors monthly