Value creation for our stakeholders and providers of capital
Our capitals
We define the capitals we use in our business in a way that aligns with the International Integrated Reporting Council’s framework:
Financial capital
The financial resources available to the group, which includes cash held and cash generated, third-party leases and debt funding, and untapped equity and debt funding available through capital markets. We also leverage partnerships where appropriate to defray the capital outlays required by the group e.g. through co-productions or wholesale and distribution agreements.
Technology and platforms
Our physical and virtual infrastructure which includes our satellite and digital terrestrial broadcast networks, online streaming platforms and broader information technology support systems. We are also continually developing innovative products and services and leveraging partner capabilities in video entertainment, interactive entertainment, fin-tech, and consumer household services.
Industry expertise
Our understanding of customer preferences and industry dynamics across our markets. Our expertise spans the entire value chain, from key differentiators like entertainment and sport content curation and local content development, to unrivalled capabilities in marketing, logistics and payment integration, to perfecting the basics in regulatory compliance and signal transmission.
PROVIDED BY
Shareholders and lenders
Suppliers and partners
Employees
Suppliers and partners
Employees
Suppliers and partners
People
The people in our organisation contribute their time, skills and expertise to make a positive impact on our operations across our markets and segments. We also rely on critical people that aren’t directly employed by our group, such as our accredited DStv installers, employees in our non-controlled investee companies or agents operating for both our traditional and new business lines.
Customer, partner and supplier relationships
Our established ties and working relationships with our customers, suppliers and partners, without whom we would not be able to operate or prosper. We always aim to develop sustainable relationships with the customers we serve and the entities who work with us by nurturing and reinvesting in these relationships over time. Upholding and enhancing our corporate reputation is paramount.
Corporate citizenship
Our social licence to operate in the communities we serve necessitates broader stakeholder engagement beyond our immediate corporate constituencies. We use our established scale, reach and distribution to make a positive contribution in these communities. In addition, even though our consumption of natural resources is low, we ensure that we minimise our carbon footprint by supporting sustainable initiatives such as making use of green buildings and participation in the Earthshot Prize.
PROVIDED BY
Employees
Suppliers and partners
Customers
Suppliers and partners
Suppliers and partners
Government and regulators
Society and the environment
Our stakeholders
We believe in an inclusive approach to stakeholder engagement. We focus on continuously aligning the needs, interests and expectations of our stakeholders with those of our business. We recognise that our operations impact a broad range of stakeholders who are the custodians of the capitals that support our operations. We build lasting and impactful relationships based on trust and service delivery which ultimately delivers stakeholder value.
Customers
Our customers are our largest stakeholder group. They are the reason we exist, our primary source of income, and the core underpin to the value of our group. Our customers enable us to support our other stakeholders and vice versa.
We offer our customers a variety of service channels to suit their needs. These include digital channels such as Live Chat and T.U.M.I., WhatsApp and similar instant messaging platforms, social media, Self Service via our apps, websites and USSD, notifications through our set-top boxes; face-to-face service channels such as service centres and agencies as well as traditional service channels like phone, including our Interactive Voice Response system, and email.
We also engage our customers through our DStv, GOtv and Showmax platforms, our websites, our Rewards offering, mass media (above the line), targeted campaigns (below the line), sponsorships and activations.
In addition, we engage directly with business customers in advertising and cybersecurity. Most of our interactions with advertisers happen through our frontline sales team. These include weekly meetings directly with clients or through their media agencies. We also interact with advertisers through emailer communication, trade events and agency roadshows.
Employees
Our employees are core to our organisation and our culture. We are incredibly proud of the 7 100 employees across our group. Their combined knowledge, expertise and passionate dedication to our business and customers create the foundation for our ongoing success.
HOW WE ENGAGE
We aim to engage with our employees in a way that fosters common understanding and alignment within our organisation We create opportunities for in-person interaction through company-wide townhalls, leadership forums, ad hoc employee events, training and workplace forums.
We also interact digitally through regular email updates, social collaboration tools, live engagement tracking and anonymous feedback channels. Finally, we engage indirectly through the employee support services we offer, which range from facilitating day-to-day tasks, to financial planning and mental health services.
CAPITAL PROVIDED
Suppliers and partners
Our suppliers are critical to our operations. They provide us with exceptional content, products, services and technology solutions that support our business in meeting customer needs. We believe in cultivating long-term, mutually beneficial relationships with our suppliers and business partners.
We strive to have meaningful engagements with our suppliers and partners and want to make it easy for them to do business with us.
We engage through a number of channels, including a bespoke platform in the video entertainment business, chat interfaces, video and audio conferencing, email, face-to-face meetings, and industry conferences.
We have a thorough third-party risk management process in place to mitigate various risks such as reputational risk, fraud risk, etc. We also maintain ongoing engagement to ensure that we remain fully aligned, including via contractual commitments, formal budgets and reviews, and more informal feedback loops.
Shareholders and lenders
Our diverse local and international shareholders own our business and trust us to generate returns in excess of our cost of capital over the long term.
Our banking partners support us through debt funding and undrawn facilities as required.
We aim to engage with financial market participants in a timely, consistent and transparent manner and we do this through a variety of channels. These include formal AGMs, calls and meetings (in person or via video) with shareholders and banking partners, conference calls, results announcements, virtual or in-person investor roadshows and conferences, JSE Stock Exchange News Service (SENS) announcements, our public reports and results, tours of our facilities when feasible, a dedicated email address for general investor queries, a dedicated email address for AGM feedback, and regular updates on our website.
Government and regulators
We own or partner with contributing, taxpaying businesses in all of the countries in which we operate. We engage with governments, tax authorities and regulators to cooperate and collaborate in a way that supports a growing and sustainable industry.
HOW WE ENGAGE
Our engagements with governments, tax authorities and regulators are focused on proactive and constructive participation to ensure the best outcome for the industries and countries in which we operate. We comply with the necessary requirements as defined in relevant regulatory processes, laws, licences or frameworks. We make oral and written representations about legislative, taxation and regulatory developments and directly engage key government departments and industry stakeholders in order to achieve fair and balanced regulatory outcomes.
CAPITAL PROVIDED
Society and the environment
We look beyond short-term business priorities and strive to make a lasting positive impact on our communities as they represent future customers, employees, entrepreneurs and national sport and film heroes. Our initiatives aim to enrich lives, while being mindful of sustainability matters.
We engage with communities through our CSI initiatives with a view to uplifting society, strengthening our industries and value chains, and sharing our experience and expertise. We support industry stakeholders through the MultiChoice Talent Factory and aspiring entrepreneurs across industries through the MultiChoice Innovation Fund. We also support sustainable initiatives such as the Earthshot Prize to contribute to a sustainable future in Africa. Our interactions include meetings, events, workshops, training and industry forums, as well as sponsorships and grassroots development. We also engage rating agencies on sustainability matters.