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About us
About us
Our ESG strategy
CEO's message
A word from our regional leadership
The next generation of storytellers
The next generation of storytellers
The MultiChoice Talent Factory
Case study: MultiChoice Talent Factory partners with Canon to run filmmaking workshops
Case study: Florence Rapeu
MTF Highlights
MTF success stories across Africa
Promoting local content
Promoting local content
Case study: The 8th Africa Magic Viewers Choice Awards celebrated over eight days
Case Study: East African content featured in Maisha Magic Movie Festival
Case study: Partnership with Namibian Broadcasting Corporation injects impetus for Namibian content
Case study: Abol TV celebrates 1st year anniversary
Celebrating diversity
Celebrating diversity
MultiChoice transformation initiatives
Female profiles
Supporting small business
Supporting small business
MultiChoice Innovation Fund
Enterprise Development Trust
Empowering small-business owners
Bolstering sport participation in Africa
Bolstering sport participation in Africa
Sports in South Africa
SuperSport starts broadcasting Ethiopian Premier League
Reaching into our communities
Reaching into our communities
Partnerships for good
Our regional social investments
Technology / Digital forward

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Celebrating diversity

Female profiles

Atinuke Babatunde

With over 18 years of experience in various roles, Atinuke Babatunde joined M-Net as the Head of Channel for Africa Magic Entertainment (now Africa Magic Showcase) in 2014. A year later Atinuke was promoted to Head of Channel for Africa Magic Urban and led the team that converted the channel from a movies-only channel to a General Entertainment channel. As a content enthusiast with a passion for African stories, she was also responsible for coordinating local content acquisition for Showmax.

Atinuke is one of 200 women selected in the 1st Cohort of the Africa Women Entrepreneurship Cooperative (AWEC), for which 2 300 women from 52 African countries had applied.

She holds an MSc degree from the University of Lagos and an MBA from Lagos Business School and is a PhD candidate at the Herriot-Watt university in Edinburgh. Atinuke is also a member of the British Academy of Management and an associate member of the Nigerian Institute of Marketing of Nigeria and the Advertising Practitioners Council of Nigeria.

Atinuke is passionate about mentoring and coaching and is involved in various mentorship initiatives such as the Women in Management Business and Public Service (WIMBIZ).

Leah Kooma

Jacqueline Lohay Woiso

Nancy Matimu

Victoria Nzale Goro

Gelila G Michael

Fhulufhelo Badugela

Busola Tejumola

Sian Saitonik

Caroline Oghuma

Doris Ohanugo

Hasiya Abdu

Nwabisa Matyumza

Omoyeme Effiong

Nomsa Philiso

Fahmeeda Cassim Surtee

Saret Marais

Generate your own report
Download our report

Generate your own report

You can create your own custom PDF version of the report.

Select your areas of interest from the list below and submit your selection to create a PDF ready for you to download.

About us
About us
Our ESG strategy
CEO's message
A word from our regional leadership
The next generation of storytellers
The next generation of storytellers
The MultiChoice Talent Factory
Case study: MultiChoice Talent Factory partners with Canon to run filmmaking workshops
Case study: Florence Rapeu
MTF Highlights
MTF success stories across Africa
Promoting local content
Promoting local content
Case study: The 8th Africa Magic Viewers Choice Awards celebrated over eight days
Case Study: East African content featured in Maisha Magic Movie Festival
Case study: Partnership with Namibian Broadcasting Corporation injects impetus for Namibian content
Case study: Abol TV celebrates 1st year anniversary
Celebrating diversity
Celebrating diversity
MultiChoice transformation initiatives
Female profiles
Supporting small business
Supporting small business
MultiChoice Innovation Fund
Enterprise Development Trust
Empowering small-business owners
Bolstering sport participation in Africa
Bolstering sport participation in Africa
Sports in South Africa
SuperSport starts broadcasting Ethiopian Premier League
Reaching into our communities
Reaching into our communities
Partnerships for good
Our regional social investments
Technology / Digital forward